“I have always aspired to a distinct arrangement of typographic and pictorial elements, the clear identification of priorities. The formal organisation of the surface by means of the grid, a knowledge of the rules that govern legibility (line length, word and letter spacing and so on) and the meaningful use of colour are among the tools a designer must master in order to complete his or her task in a rational and economic manner.”—
A conversation with Josef Müller-Brockmann by Yvonne Schwemer-Scheddin in eye magazine
“If a concept or phenomenon needs to be understood because little research has been done on it, then it merits a qualitative approach”—Creswell, J.W. (2003) Research Design: Qualitative, Quantitative and Mixed Methods Approaches.